Between The Covers

National Book Club Community

Between The Covers

Overview

CLIENT

Madison Bynum the founded Between the Covers in 2018, with a growing community nationwide, and thousands of members, BTC needed a cohesive look to come into play, as well as a improved UI/UX experience to help her and her team for new members.

Bringing the Book Community Closer

With over 1000 members, BTC fosters authentic friendships and personal growth through local chapters, events, and a focus on inspirational books. The community emphasizes support and the pursuit of personal bests. With new members joining daily and interest in their "Recharge" retreat, BTC needed a smoother flow for their audience. They sought an improved UI/UX experience to streamline sign-ups and reduce the administrative burden on Madison and her team, allowing them to focus more on the community and less on background tasks.

Branding Colors

These colors collectively convey a warm, welcoming, and supportive atmosphere, aligning with a focus on personal growth and community. The light beige (#E9D7CE) conveys warmth and comfort, while the soft peach (#E9CAAD) adds friendliness and nurturing. The vibrant coral (#EDA88C) brings energy and enthusiasm, and the earthy brown (#9F7944) represents stability and reliability. Finally, the muted teal (#7DA89E) adds a sense of calm and balance. Together, these colors reflect BTC's focus on personal growth, community, and support.