Revitalizing a Cherished Lawn Care Service

Turf King has been around since 1962 and was a leader in environmental safety. There was a steadfast commitment to using the safest and most effective lawn maintenance products. In 1994 the owner passed down the business to his son, in turn he created a simple brand identity. Times have changed and now that Turf King has turned into a franchise the owners knew they needed a new fresh updated look and cohesive brand feel for the business. 

LOGO DESIGN & CUSTOM TYPOGRAPHY

Following our research, we promptly recognized that the term "Turf King" is widely employed by numerous businesses within this particular industry. To distinguish our clients' business from their rivals, three essential strategies were identified. Firstly, we opted for a distinctive approach by designing a custom typeface with substantial, bold characters, creating a visually striking impact when compared to any other "Turf" entities visible on Google. Secondly, we curated a color palette that embodies all seasons, acknowledging the year-round nature of lawn care services. Lastly, we knew that a crown needed to be included into the design.

Big and Bold

Regarding the submark, we had already decided to incorporate the crown from the primary logo. However, selecting the appropriate crown style was a crucial consideration. Our aim was to create a crown design that struck a balance between not leaning too heavily towards notions of royalty on one hand, and avoiding an overly fantastical fairytale appearance on the other. We iteratively crafted mockups, drawing inspiration from various sources, and explored numerous combinations. Ultimately, through this process, we arrived at the ideal crown design that seamlessly complemented the overall aesthetic.

A Submark With a Lasting Impression

Brand Guidelines

Unleashing a Bolder Website 

When the moment arrived to craft a fresh website for Turf King, we seamlessly blended graphics, colors, and photography to fashion a digital space that perfectly embodied the essence and style outlined in the new brand guidelines.

Tools and Deliverables

Project Details

TOOLS USED

DELIVERABLES

Photoshop

Illustrator

Business Cards

Logo & Branding

Illustrations

Website

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