Family Mediation
Prestley Mediations
Overview
CLIENT
Former Judge Linda Prestley ventured beyond the legal field to assist families seeking mediation services, requiring the development of a complete suite of elements, including brand identity, web design, and marketing materials like business cards, starting from scratch.
Establishing a Trusted Family Mediation Service
Judge Linda Prestley sought our assistance in building her brand from the ground up. With a distinguished legal background, a Harvard degree, and a successful career as a judge, Linda decided to embark on her entrepreneurial journey. Her vision was to establish a prominent presence in the Connecticut and Massachusetts regions, where she could extend her services to families in need.
LOGO DESIGN & CUSTOM TYPOGRAPHY
Linda aimed to maintain her surname as an integral part of her brand, as "Judge Prestley" had already become associated with her in the courtroom. She sought to preserve this familiarity. We opted for a blocked typography style to convey a sense of significance, but we also desired to convey a softer aspect since Linda would be assisting families during challenging times. To achieve this, we integrated a circular element to represent balance and unity.
Regarding the color palette, we predominantly utilized shades of blue. Light blue was chosen to signify trust, while dark blue represented professionalism. We added a touch of yellow as an accent to make specific elements stand out.
Keeping it Simple
Brand Guidelines
Tools and Deliverables
Project Details
TOOLS USED
DELIVERABLES
Photoshop
Illustrator
Business Cards
Logo & Branding
Illustrations
Website
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