Sculpting Confidence, Crafting Futures:

Hello You Collective needed a new website because it emerged from a personal realization and a desire to address the challenges faced by individuals going through significant life changes, particularly as they approach the age of 50. Hello You Collective aims to provide support, guidance, and resources for people who are experiencing similar feelings of self-reflection, insecurity, and uncertainty associated with aging and life transitions. To effectively communicate its mission, services, and resources to its target audience, a new website was necessary. The website would serve as a platform to share information, offer solutions, and create a community that helps individuals navigate this stage of life with confidence and a sense of identity, countering stereotypes and misconceptions about aging.

LOGO DESIGN & CUSTOM TYPOGRAPHY

Hello You Collective's logo is a bold and feminine design that intentionally stands out with the prominent use of the color pink. The logo features a harmonious blend of elements that convey its unique brand identity.

Color Choice - Pink is the dominant color in the logo, symbolizing femininity, warmth, and compassion. It immediately grabs attention and establishes a strong emotional connection with the target audience. 

Branding Color Pallete: We chose soft colors, such as pastel pinks, blues, and greens, evoke feelings of comfort, warmth, and serenity. These emotions are essential for a brand focused on supporting individuals through significant life changes and self-discovery.

Bold Typography: The typography used in the logo is bold and modern. The letters are well-defined and have a strong presence, reflecting the brand's confidence and determination to help individuals embrace their changing selves.


Bold but Feminine

Brand Guidelines

Our intention was to emphasize the target audience and the website's purpose. To achieve this, we integrated the number '50' to symbolize the age group we're catering to. Additionally, we introduced a star element to signify that individuals in this age group still possess radiance and beauty. The choice of a flowing font was deliberate, as it represents the continuous flow of life. Moreover, we sought to incorporate elements reminiscent of waves on the outer design, mirroring the way life presents us with its ups and downs.

A Symbol of Empowerment

Unveiling a More Empowered Website

When the time came to create a new website for Hello You Collective, we harmoniously blended visuals, color palettes, and imagery to craft a digital environment that authentically captured the spirit and aesthetics outlined in our updated brand guidelines.

Tools and Deliverables

Project Details

TOOLS USED

DELIVERABLES

Figma

Illustrator

Logo & Branding

Custom Graphics

Website

Photoshop

Other Projects:

DESIGN AND BRANDING - THE WAY YOU INVISION IT - DESIGN AND BRANDING - THE WAY YOU INVISION IT