Acupoint sought a new design and improved UI/UX experience to showcase their services more aesthetically, making it easier for customers to navigate and understand their offerings.
Acupoint, located in downtown Vancouver, offers holistic healthcare services including acupuncture, IV vitamin therapy, osteopathy, massage, and naturopathic medicine. Their goal is to restore balance, alleviate pain, and enhance overall well-being. With new customers visiting daily, Acupoint needed a smoother flow and better photos to complement their services. They sought a new design and improved UI/UX experience to showcase their offerings more aesthetically, making it easier for customers to navigate and understand what they provide.
Acupoint's website and brand colors needed to represent a welcoming and serene atmosphere, enhancing the user experience and aligning with the clinic's focus on well-being and balance. Using mainly blues, because it adds a sense calmness and clarity, making the site approachable yet professional. Lighter shades introduce tranquility and openness, enhancing user experience by creating a welcoming atmosphere. Lastly, a light olive green, suggests growth and eco-friendliness, reflecting Acupoint's commitment to sustainable practices. Together, these colors form a cohesive palette that not only enhances readability and user engagement but also reinforces Acupoint's brand identity as dependable, serene, and environmentally conscious.
Photoshop
Showit
Business Cards
Logo & Branding
Website
Illustrator